| Strategic Planning |
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| Rarely is there a single silver bullet solution outside of a Hollywood movie. By their very nature, integrated campaigns bring your message to life in a variety of mediums and formats. Consumers' both of personal and professional products, are exposed to thousands of messages every day. As a marketer, you see thousands of YOUR brand messages every day. Don’t confuse the two. |
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| It's easy to get bored with your own message and imagery. Some companies make changes as often as teenagers change clothes. Advice? If the message and imagery suit you, stick with it. Consistency of brand look, tone and message is key to establishing a conscious—but more often, subliminal—rapport with your audience. |
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| If, however, you’re absolutely determined to make a change, make sure you’re taking the lead from voice-of-customer. On average, it takes 10 impressions before you even show up on the prospective consumer’s cerebral radar screen. So don’t change things up too often. |
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| Instead of change, consider an update. Consistency doesn’t always mean “same.” We’ll help you keep the work fresh so that you break through the clutter and communicate with impact. |
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| Plan development and integrated campaigns for new product, brand and company launches, and for revitalizing mature market products and services. |
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| Key plan components include: |
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Situation analysis
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Product analysis |
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Pricing analysis |
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Placement analysis |
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Promotion analysis |
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Competitive analysis |
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Development of marketing and marketing communications objectives |
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Strategy development |
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Tactical plan
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Elements |
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Timeline |
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Budget |
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Measurement |
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| Name development and testing |
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New companies |
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New products/Services/Brands |
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Product/Brand extensions |
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