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"Hearing" is what teenagers do when asked to clean their rooms. They passively "hear" you… but the room is still a pit. "Listening" requires an active cerebral engagement. To make salient discoveries, it is vital that you create opportunities to hear AND actively listen to the “voice” of your customer.
Living in a bubble? It can occur. Have you considered that you and your colleagues may be so close to the product and/or service that it’s hard to continually maintain a truly objective view? |
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| Rather than presume what your demographic is saying and thinking, ask them. Effective research doesn’t always require a large quantitative analysis. It does, however, mean that you’re doing your research due diligence to better understand your customers point of view. It’s been our experience that a fresh perspective often yields improvements to the product, pricing or its market positioning. |
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| Qualitative research can be done right at diedrich—with our fully-equipped focus group room. The facility has state-of-the-art technology designed and installed by Sensory Technologies. You and your team can view your focus groups in comfort in one of our two observation areas. |
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Instrument development |
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Recruitment |
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Moderation |
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One-on-one interviews |
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Analysis |
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| Quantitative research can be provided on a local, regional, national and international basis. With our online quantitative survey tool, results can be quickly generated and analyzed. |
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| Services include: |
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Instrument development |
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List coordination |
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Survey deployment
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Mail survey |
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Electronic survey |
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Analysis/Reporting |
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Ad/Concept testing |
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Brand equity assessment |
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Awareness studies |
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