| Media and Public Relations |
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| You can buy space to peddle your wares or you can influence others to tell people about them. |
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| Having someone else tout the benefits of your products is hard to beat. The only down side is not getting to control when and how often they do so. Buying space guarantees your messages are delivered according to your schedule. That’s why good plans incorporate both PR and media relations. |
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| Effective media and PR are born of detailed planning, analysis and selection of targeted publications, newswires, websites and portals, trade shows and events. To be heard, companies should embark on a strategy that combines cost-effective media placements with industry-respected editorial. |
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| Public Relations |
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| Who are “publics?” And, how should you relate to them? |
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| “Publics” include customers, people who influence your customers, industry writers and speakers that talk (or don’t talk) about your products, government officials that set policy for your industry, local and national media, and even your employees. |
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| How you relate to them varies depending on your objectives. Public relations is more than sending out press releases—it is an essential part of the marketing mix. PR finds a way to feature your product innovations or services in print, television or web editorial so that your company is recognized beyond your advertising. PR provides third-party credibility that can truly expand your impact. |
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| diedrich looks at how and where your customers obtain information. We research publications and industry associations—and identify trusted industry experts. We build relationships with editors, helping to position your company and its employees as industry experts. When editors search for innovative products and services for feature stories, our job is to bring them together with your company. |
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| Media Relations |
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| Trade publications may be your customers preferred source for industry news and product information. We’ll find out to make sure your products and services are positioned to gain maximum customer mind-share. Count on our expertise to negotiate the best value for your media budget—including value-added options like product showcases, directories and web advertising that links customers directly to your site. |
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| We’ll also look at other appropriate non-print media. From radio and outdoor, to non-conventional media vehicles like moving billboards, mobile marketing and event sponsorships. Effective media is about successfully breaking through the clutter. |
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| diedrich assists companies with: |
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Public relations planning and execution |
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Media planning and execution |
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Event planning |
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Sponsorship programs |
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Media training |
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Press conferences |
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Crisis management |
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