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| Have you ever simulated a day in the life of your customer? Or, mapped the process of how they interact with your product? Consider these scenarios: |
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| Scenario YKE: |
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| 7:15 a.m. |
Consumer reads newspaper and comes across article regarding interesting subject and how widget A can solve the problem. |
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| 8:10 a.m. |
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While carpooling, listens to radio and hears 30-second spot about widget B. Also, drives by billboard with quick message regarding
widget C. |
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| 12:30 p.m. |
Hears about widget D during lunch with colleagues. |
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| 12:50 p.m. |
Surfs web to learn more about widgets in general and comes across site regarding widget E. |
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| 1:05 p.m. |
Calls 1-800 number to ask question about widget F. On hold too long. Hangs up. |
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| 6:08 p.m. |
Sees advertisement during evening news for widget G. |
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| 8:15 p.m. |
While at grocery store, purchases widget X. |
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| End Result? Misperception. Miscommunication. Missed sales. In reality, widgets A-G are all the same widget. In fact, it is your widget advertised without an integrated campaign. Widget X is your competitor’s product. Want to choose a different scenario? |
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| Scenario dH: |
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| 7:15 a.m. |
Consumer reads newspaper and comes across article regarding interesting subject and how widget A can solve the problem. |
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| 8:10 a.m. |
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During carpool duty, listens to radio and hears 30-second spot about widget A. Also, drives by billboard with quick message regarding
widget A. |
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| 12:30 p.m. |
Hears about widget A during lunch out with colleagues. |
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| 12:50 p.m. |
Surfs web to learn more about widgets in general and comes across site
regarding widget A. |
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| 1:05 p.m. |
Calls 1-800 number to ask question about widget F. |
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| 6:08 p.m. |
Sees advertisement during evening news for widget A. |
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| 8:15 p.m. |
While at grocery store, purchases widget A. |
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| End Result? Sales for YOUR widget! diedrich has built an integrated campaign for you with a message that is consistent and impactful enough to stand out among the clutter of everyday life. |
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| Services include: |
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Strategic Planning |
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Market Research |
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Advertising |
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Print |
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Broadcast |
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Multimedia |
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Media Planning |
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Public Relations |
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Direct and e-Marketing |
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Collateral |
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Print |
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Video |
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Interactive Media |
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